While the skin care category showed some growth last year, it was substantially less than the year before. In 2008, sales grew by 1.1 percent to reach 8.3 billion units; the year before, growth clocked in at 5.5 percent.
According to Virginia Lee, analyst for EUROMONITOR, the antiaging category was particularly strong, led by the 40-plus age group. As far as premium skin care sales, 2008 saw 0.3 percent growth, versus 5.1 percent the year before; in mass, sales grew 1.5 percent in 2008 compared with 5.6 percent from the year before. “Consumers are more cost-conscious—instead of buying products before they run out, they’re now squeezing out the last drop of moisturizer before going to the counter,” says Lee.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"