By  on May 8, 2009

While the skin care category showed some growth last year, it was substantially less than the year before. In 2008, sales grew by 1.1 percent to reach 8.3 billion units; the year before, growth clocked in at 5.5 percent.

According to Virginia Lee, analyst for EUROMONITOR, the antiaging category was particularly strong, led by the 40-plus age group. As far as premium skin care sales, 2008 saw 0.3 percent growth, versus 5.1 percent the year before; in mass, sales grew 1.5 percent in 2008 compared with 5.6 percent from the year before. “Consumers are more cost-conscious—instead of buying products before they run out, they’re now squeezing out the last drop of moisturizer before going to the counter,” says Lee.

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