By  on April 18, 2008

Celebrity hairstylist Ted Gibson is adding some body to his hair care lineup this spring as he expands into bath and body products, in addition to home fragrance.

“We’re an innovative brand that’s all about creating luxury products and now I’d like to make it more of a lifestyle brand,” said Gibson.

After opening his New York salon located in Chelsea two years ago, Gibson rolled out a 12-item hair care collection in Henri Bendel, eight Saks Fifth Avenue stores, QVC and Holt Renfrew in Canada. Since the launch, the products have almost tripled with 34 items. His distribution also has grown both in existing retail doors as well as new retail partners — expanding into 15 Saks doors, in addition to launching in Sephora last fall. Gibson started off by launching on Sephora’s Web site in July, followed by 25 Sephora stores with two items. As of last month, Sephora devoted three shelves to Gibson’s products and doubled its distribution, now making the lineup available in 53 Sephora doors.

“Ted Gibson’s products are a great mix of luxury and innovation and have really filled a niche in the hair care category at Sephora,” says Allison Slater, Sephora’s vice president of retail marketing.

Starting this month, Gibson is rolling out 12 new items for hair and body care, including Clarity Color Shampoo & Conditioner for color-treated hair, Potential Beauty Blood Orange Candle and Sugar Glow White Tea & Lemon Body Scrub, an aromatherapeutic exfoliating scrub designed to be used in conjunction with Gibson’s body shampoos and conditioners.

Launching in fall, Gibson is introducing Rein­vention, a foaming protein moisturizing hair mask. For inspiration, Gibson looked at different skin care brands and adopted the products to hair care.

“I wanted to have something that as soon as the air got to the formula, it would foam up in a mask,” said Gibson. “This product helps rebuild the hair with the proteins, while also acting as a moisturizer and deep conditioner.”

Gibson is also in discussions with airlines and hotel chains to expand into the amenities business. The company also has plans to open its second salon in Miami, marking Gibson’s first hotel partnership.“Our goal is to spread the message by having salons in major cities whether its through freestanding salons or ones linked to hotel chains,” said Gibson.

Although executives wouldn’t comment, industry sources estimate that the Ted Gibson Beauty franchise is worth $10 million in retail sales.

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