Eco-friendly laundry and cleaning brand The Laundress has responded to customer demand, and is entering the home fragrance category by offering its first candles.
Available online at thelaundress.com on Nov. 5 and in stores on Nov. 15, the candles are based on the brand's existing home cleaning products. Tying the scents to various environments, the candle trio — Lady, No. 247 and Cedar — comes with room pairing recommendations and is designed to enhance designated space. Cofounder Gwen Whiting explains each is meant “to be a piece of art that would work in everyone’s home,” while cofounder Lindsey J. Boyd added, “There is a huge demand and love for the fine fragrances we use in our products, so we decided to take our clients beyond cleaning and into the entire home — it is a natural fit to bridge our fine fragrances with candles.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)