By  on June 21, 2013

Sunscreen is out to shed its reputation as simply a beach-bag staple. Once viewed largely as a commodity product found seasonally, sun care has evolved into a bona fide part of a beauty regimen, the first line of defense against the signs of aging and skin cancer. 

Beauty brands are working to convert consumers into more ardent users of sun care by refining the textures and infusing tradtional protective products with serious skin-care benefits. 

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