By  on February 8, 2008

For today’s eco-conscious shopper, the idea that natural ingredients might be better left in nature could not be further from her mind.

In fact, consumers cite “ethical and environmental” concerns second only to “health” as reasons for buying natural and organic beauty products, according to London-based tracking firm Organic Monitor. Yet evidence suggests that as natural beauty blooms—global sales of natural and organic cosmetics topped $7 billion in 2007 and are expected to soar 40 percent to $10 billion by 2010, according to Organic Monitor—pressure is increasing on the very resources consumers would like to see preserved.

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