Call it beauty’s ultimate swag bag. Since 1996, Allure’s Best of Beauty Awards has sent several hundred attendees — including cosmetics and fashion executives, models, top photographers, hairstylists and makeup artists — home with a hard-sided suitcase stuffed with products. The 450 attendees in October came away with a snappy metallic plum and silver suitcase with $2,300 in loot — everything from a 3.4-oz. Calvin Klein Euphoria eau de parfum to a Cover Girl Smoky ShadowBlast in plum.
Still, determining which of beauty’s heavy hitters will walk out with a prize — even though there are 232 awards on average given at each event — is no easy feat, said Allure editor in chief Linda Wells during an interview.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)