Tweezerman International LLC continues to drive trends in the do-it-yourself brow market, most recently with a new designer licensing deal that will partner the leading tweezer maker with Harajuku Lovers, Gwen Stefani’s brand that reflects her love of Japanese culture and Pop Art.
Cornelia Wittke, chief executive officer of Tweezerman, said the new line — made exclusively for Sephora — will bow in August. The line includes Matchbox Files ($4), a Compact Mirror ($10), a Mini Slant ($15) and Slant Tweezers ($25). Items fall under the Tweezerman Studio Collection brand and ship exclusively to Sephora Aug. 1.
Wittke has headed up Tweezerman since the firm’s acquisition in 2004 by Solingen, Germany-based Zwilling J.A. Henckels AG. The brand was founded in 1980 by Dal LaMagna.
Under Wittke’s leadership, Tweezerman International LLC, based in Port Washington, NY, now sells to approximately 30,000 mass, prestige, specialty and independent stores in the U.S. under four different lines for its various channels. Industry sources estimate Tweezerman global sales exceed $100 million. Domestic sales for 2010 increased 16 percent in the U.S., according to Wittke.
In addition to upping its glam factor with the Harajuku licensing deal and sponsoring shows for Betsey Johnson during fashion week, Tweezerman has been focusing on growing its international business. While the U.S., Canada and U.K. are Tweezerman’s biggest markets, relatively new regions are showing strong growth, such as China, the Middle East and the Ukraine, Wittke said. Strong sales in markets such as Mexico, Brazil, South Africa, Netherlands, Germany and Australia have pushed international sales to 25 percent, up from single digits in 2004.
With a solid distribution base in place, Wittke said future sales gains will be coming from innovation, new products and point of sale strategies. Currently, new display units are shipping to Ulta, which are designed to increase education and impulse purchases.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)