Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category. Boldface developed Khroma Beauty by Kourtney, Kim and Khloé Kardashian and is introducing fragrance, shave and body products under license with Mario Lopez later this year.
“We are committed to the positive message that ‘ugly’ is the new beautiful. The brand’s specific, unisex attitude and whimsical edge will be conveyed through design, packaging, unique scents and the use of quality ingredients with result-driven formulas,” said Boldface chief executive officer Nicole Ostoya, who elaborated that Boldface was intrigued by Uglydoll because it saw the potential for the brand’s humor and eccentricity to resonate with customers across a variety of age groups.
Alita Friedman, Pretty Ugly’s chief brand officer, realized that Uglydoll could translate into beauty when she saw the Harajuku Lovers perfumes on shelves. Although Uglydoll’s beauty merchandise won’t be similar to those perfumes, they demonstrated to her that characters could be turned into fanciful beauty products. “Playing on the word ‘ugly’ is so much fun to think of in the beauty realm,” said Friedman.
Ostoya emphasized that Boldface would bring Uglydoll beauty products “to life the way the artist wants to see it done.”
To that point, Robin Coe-Hutshing, creative director of Boldface, added, “It truly is a design brand. Its points of distribution are [primarily] not in the toy market, but in the specialty store market. We approach it as a design brand and not a toy brand.”
Boldface is planning two separate beauty concepts under the Uglydoll umbrella. There will be a capsule collection containing lip glosses and nail items aimed at high-end department stores and priced roughly from $20 to $50. There will also be a bath and body care line for more general distribution priced mostly from $6 to $25. A small number of Uglydoll beauty products will launch in time for the holiday shopping season followed by a full rollout next year.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
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For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews