By  on May 2, 2013

Uglydoll is getting into the beauty business.

Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category. Boldface developed Khroma Beauty by Kourtney, Kim and Khloé Kardashian and is introducing fragrance, shave and body products under license with Mario Lopez later this year.

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