By  on March 1, 2013

Veria, a new personal care and herbal supplement brand will be launching in the U.S. and internationally this month.

The two sub lines that will be introduced under the Veria brand are Veria ID (Innerdosha), and an accompanying herbal supplement line Veria SO (Self Optimize). Both are based on Ayurvedic principles and ingredients, from the 5,000 year old Indian tradition of medicine that is based on the five elements: earth, water, fire, air, and ether, and the three Doshas: Vata, Pitta, and Kapha.

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