Veria, a new personal care and herbal supplement brand will be launching in the U.S. and internationally this month.
The two sub lines that will be introduced under the Veria brand are Veria ID (Innerdosha), and an accompanying herbal supplement line Veria SO (Self Optimize). Both are based on Ayurvedic principles and ingredients, from the 5,000 year old Indian tradition of medicine that is based on the five elements: earth, water, fire, air, and ether, and the three Doshas: Vata, Pitta, and Kapha.
Each dosha is believed to encompass a combination of an individual’s personality, nature, and energy. The doshas are categorized by different skin and hair types, and aim to achieve balance. “There is so much that can be derived from both natural resources and the principles of Ayurveda; I want to bring that to the U.S. and the world,” said Veria chairman, Subhash Chandra. “By marrying ancient Ayurvedic wisdom with cutting-edge science, Veria Innerdosha personal care products and Veria Self Optimize herbal supplements are designed to promote wellness from within.”
The Veria ID products are designed to treat and balance specific hair and skin types based on the three Ayurvedic doshas: Vata for dryness, Pitta for sensitivity, and Kapha for oiliness. Within each dosha category are 11 different hair, skin, and body care products.
Vata Dosha is aimed at individuals with normal to dry hair and skin. To achieve a harmonious balance, Vata Dosha products use coconut water hydrate and reduce fine lines in the skin. The Pitta Dosha products target those with combination and sensitive hair and skin. The main ingredients in Pitta Dosha are potent boswellia and turmeric, which are believed to fight off irritation common in sensitive skin. Kapha Dosha is for those with oily hair and skin. Kapha Dosha products use neem, coleus and vitex oils to treat blemishes, and soapnut bark to calm the skin.
Additionally, Veria ID includes nine products for all doshas, which can be used by all skin types. Veria ID will be available in over 400 doors nationwide, such as Whole Foods and other natural grocery stores, as well as online at iherb.com and drugstore.com. Veria products will also be available for purchase on VeriaID.com and VeriaSO.com. Industry sources project first year sales will exceed $8 million.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty