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What’s in Store: Aces of Base

With unique hybrid formulas and innovative applicators, spring’s new foundations have the bases covered.

Avon MagiX Cashmere Finish Liquid Foundation, MAC Mineralize, L’Oréal Paris True Match Roller, Maybelline New York Instant Age Rewind Eraser,  Revlon PhotoReady Makeup, Origins Youthtopia Skin Firming Foundation, Physicians Formula Mineral Wear

Avon MagiX Cashmere Finish Liquid Foundation, MAC Mineralize, L’Oréal Paris True Match Roller, Maybelline New York Instant Age Rewind Eraser, Revlon PhotoReady Makeup, Origins Youthtopia Skin Firming Foundation, Physicians Formula Mineral Wear

John Aquino

Appeared In
Special Issue
Beauty Inc issue 02/12/2010

With unique hybrid formulas and innovative applicators, spring’s new foundations have the bases covered.

 

Avon Magix Cashmere Finish Liquid Foundation SPF 10
Available in 12 shades, this liquid mousse harnesses Avon’s patent-pending light-diffusing technology to camouflage imperfections and visible pores. ($11; Avon representatives)

 

MAC Mineralize SPF 15 Foundation
A fusion of minerals, beet extract, yeast and water, this gel-based cream is designed to minimize pores, and deliver immediate hydration and long-lasting true color. ($32; MAC counters and stores)

 

L’Oréal Paris True Match Roller Perfecting Roll On Makeup SPF 25
The unique roller applicator promises an air-brushed finish and medium coverage with the help of a creamy formula infused with emollients, waxes and a silicone gel. ($14.95; mass retailers)

 

Maybelline New York Instant Age Rewind Eraser Treatment Makeup
SPF 18 Goji berry and collagen star in this formula, applied with a domed sponge applicator. ($9.99; mass retailers)

 

Revlon Photoready Makeup SPF 20
Designed with the unforgiving eye of a camera lens in mind, this light-reflecting formula is said to provide undetectable coverage in any lighting. ($13.99; mass retailers)

 

Origins Youthtopia SPF 15 Skin Firming Foundation with Rhodiola
This peptide-rich formula features a blend of sweet almond extract, wheat barley and the reparative herb, rhodiola. ($26.50; Origins counters)

 

Physicians Formula Mineral Wear Talc-Free Mineral Loose Powder Duo
This loose powder foundation comes with a lighter shade for highlighting and a darker hue for sculpting. Use them separately or mix with the enclosed Kabuki brush for a personalized shade. ($13.95; mass retailers)