WWD.com/beauty-industry-news/color-cosmetics/whats-in-store-fresh-canvas-3059898/
government-trade
government-trade

What’s In Store: Fresh Canvas

For flawless, shine-free skin, these smoothing primers and foundations harness a bevy of natural and high-tech ingredients.

What's in store beauty products
Appeared In
Special Issue
Beauty Inc issue 05/07/2010

For flawless, shine-free skin, these smoothing primers and foundations harness a bevy of natural and high-tech ingredients.

 

E.L.F. Mineral Face Primer
Containing conditioning silica, this formula combats oil production and fine lines and promises a soft, satiny finish. ($6; Target)

 

Nars Pro-Prime Skin Smoothing Face Prep
This matte-finish skin perfecter harnesses color-enhancing polymers and mineral powders, and also serves as a protective pre-makeup barrier. ($30; Nars counters)

 

Murad Skin Perfecting Primer Dewy Finish
This oil-free primer brightens and conceals with a universal tint for all skin tones. It is part of Murad’s Hybrids line, designed to simultaneously treat and camoufl age skin imperfections. ($35; Sephora, Ulta)

 

Mally Beauty Perfect Prep Eye Gel 
Makeup artist Mally Roncal introduces a rose-hued under-eye gel to tighten and stimulate microcirculation. The blend of caffeine, red algae and quartz promises a line-less makeup application. ($45; QVC)

 

La Prairie Anti-Aging Hydra Tint SPF 20
This peptide-infused tinted moisturizer hydrates with mango butter, sunfl ower seed oil and glycerin. White licorice improves skin tone, while a proprietary cellular complex helps stimulate cell renewal. ($100; Bloomingdale’s, Nordstrom, Saks)

 

Tarte Recreate Silicone-Free Primer
This antiaging primer, rich in jojoba seed oil, peat extract and vitamin E, purports to minimize pores and increase firmness for a makeup-ready surface. ($32; Sephora)

 

Duwop Flight Stick
Created for fatigued travelers, this antioxidant-packed cooling stick re-hydrates and firms tired skin. Available in one universally fl attering shade, it also contains conditioning hyaluronic acid. ($28; Sephora)

 

Lancôme Teint Idole Fresh Wear 18 Hr Shine-Free Makeup SPF 15 Sunscreen
This medium-coverage foundation contains coated pigments and a proprietary oil-fighting technology for 18 hours of shine control. ($32; Lancôme counters, lancome-usa.com)