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What’s In Store: Launch Window

Rounding up the product launches that caught our eye this month.

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Appeared In
Special Issue
Beauty Inc issue 02/11/2011

Makeup

This story first appeared in the February 11, 2011 issue of WWD.  Subscribe Today.

Sally Hansen Salon Effects Real Nail Polish Stripes in Girl Flower
strips to nails and file for instant highshine tips. Available in 24 shades and motifs, the designs last for 10 days and come off with polish remover. $9.99

Clinique Bottom Lash Mascara
Specially designed for hard-to-reach bottom lashes, this long-wearing mini mascara boasts a precise micro brush and a smudge-proof, thermal-active formula, removable only with warm water. $10

Dior Capture Totale Serum De Teint SPF 15
Borrowing from Dior’s stem cell–protecting skin care technology, this antiaging foundation, available in 10 shades, also contains liquid crystal pigments for luminosity. $78

Almay Wake-Up Hydrating Makeup SPF 13
This hydrating powder foundation compensates for lack of sleep with a sense-awakening blend of green tea, coconut water and refreshing cucumber extract. $12.99

Cover Girl Natureluxe SPF 10 Liquid Silk Foundation
Cover Girl’s natural ingredient–based NatureLuxe line includes this lightweight foundation, infused with rose hip extract, jojoba and cucumber water, and available in 14 shades. $11.99

L’Oréal Paris Studio Secrets The One Sweep Eye Shadow
Aiming to simplify the eye shadow application process, L’Oréal’s vitamin E–rich shade trios come with oversize ergonomic applicators that distribute color, contour and highlighting in one stroke. $9.95

Fragrance

Jimmy Choo
Eau De Parfum

Housed in a faceted flacon inspired by Venetian Murano glass, the luxe shoe brand’s first scent has a heart of tiger orchid and base notes of toffee and Indonesian patchouli. $95

Michael Kors
Island Palm Beach

Kors opted for a fresh, sun-drenched fusion of pink grapefruit, orange juice, jasmine and rum for this homage to glamorous Palm Beach, Fla. $62

David Yurman
The Essence Collection

Inspired by gemstones, the jewelry designer’s three new scents, Exotic, Delicate and Fresh, also interpret a woman’s personal style. $85

Skin Care

Shiseido Benefiance Wrinkle Resist 24 Day Emulsion
After identifying heparanase, an enzyme that triggers wrinkles, Shiseido included three ingredients to suppress its activity in this antiager. $52

Clean & Clear Advantage Popped Pimple Relief Gel Pen
Made for teens who can’t resist fussing with their blemishes, this has salicylic acid to stop future breakouts and menthyl lactate to aid healing. $6.99

Avon Anew Clinical Lift and Firm Pro Serum
Avon’s newest skin-lifting technology stars injectable grade arginine and a proprietary tightening polymer to boost elastin production. $54

Neutrogena Rapid Wrinkle Repair Night
This night moisturizer delivers hyaluronic acid, glucose and retinol SA to improve skin texture in one week and fill facial lines and crow’s feet in four. $19.99

Kiehl’s Rosa Arctica
Billed for women 35 and older, this contains the fully bloomed Bulgarian resurrection flower to increase cellular vitality and hydration levels and defend from oxidation. $60

Hair Care

Nexxus Pro-Mend Heat Protection Styling Spray
Claiming to bind together split ends after just one use, this reparative line includes this preventative spray to help maintain hair health. $11.99

John Frieda Full Fepair Full Body Conditioner
This harnesses the nourishing properties of omega-3–rich Inca Inchi oil to rebuild broken hair follicles, tame flyaways and mend damaged ends. $6.99

Alberto VO5 Perfect Hold All-Day Control Styling Gel
This humidity-resistant gel has a proprietary polymer blend to provide weightless, all-day hold without stiffness or flaking. $2

Tigi Bed Head Colour Combat Colour Goddess Shampoo
Positively charged microparticles that locate and repair damage promise to extend the life of hair color. $16.95

 

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