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From hair repair to fashion-inspired makeup, a host of directional lines are launching from beauty veterans and newcomers alike.
This story first appeared in the May 7, 2010 issue of WWD. Subscribe Today.
VMV Hypoallergenics Re-Everything Cream Anti-Age Primary Treatment VMV
Hypoallergenics’ Re- Everything range includes this antioxidant-rich cream that blends organic virgin coconut oil, undiluted glycolic acid and a collagen-producing kinetin growth factor. ($80; Bliss)
Advanced Home Actives Brazilian Peel
Featuring 30 percent glycolic acid buffered by Braziliansourced açaí, this peel promises professional strength results. A deactivating time-released neutralizer kicks in after 10 minutes, ensuring its safety for home use. ($78; Sephora)
Lift Lab Skin Regeneration Lift & Moisturize Daily Cream
Lift Lab comprises four items that mimic the natural cell protection mechanisms found in subarctic deep-sea fish and wintering organisms. This moisturizer also contains a patent-pending cell-stimulating protein complex. ($125; theliftlab.com)
Ken Paves Self Help A Shining Soul Volume-Friendly Glosser
Jessica Simpson’s celebrity hairstylist Ken Paves’ newest venture is a seven-item hair care line. The shine-increasing serum harnesses low molecular weight silicones for a buildup-free finish. ($15; QVC)
Topshop Make Up Skin Tint
The British-based fashion powerhouse’s new makeup range includes 97 core products and additional seasonal trend collections. This creamy tinted moisturizer is available in four shades. ($20; Topshop)
Scientific Kenneth Beer MD Brightening Serum
Certified in dermatology and dermapathology, Kenneth Beer designed his line to treat each layer of skin. The Brightening Serum delivers Swiss Alps–sourced botanical extracts to lighten discoloration. ($98; Idealskin.com)
Soft Corp Soft Touch Softening Crème Body Wash
From influential indie retailer Robin Coe-Hutshing comes Soft Corp, dedicated to skin softening. This body wash contains marshmallow root extract, shea butter and coconut oil to moisturize, and fiber-optic particles for an instant glow. ($22; HSN)