By  on December 13, 2013

BLURRED LINES

Following the alphabet-cream phenomena, a bevy of beauty brands are launching foundations that borrow from hero skin-care franchises. “We see [foundation] as the last step of your skin-care routine,” says Jill Scalamandre, senior vice president of Philosophy, which is launching foundation versions of its best-selling Miracle Worker and Hope in a Jar antiagers. “It’s only natural to evolve your core skin-care franchises one more step.”

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