By  on December 13, 2013

BLURRED LINESFollowing the alphabet-cream phenomena, a bevy of beauty brands are launching foundations that borrow from hero skin-care franchises. “We see [foundation] as the last step of your skin-care routine,” says Jill Scalamandre, senior vice president of Philosophy, which is launching foundation versions of its best-selling Miracle Worker and Hope in a Jar antiagers. “It’s only natural to evolve your core skin-care franchises one more step.”Lancôme Visionnaire 1 Minute Blur, $55StriVectin CC Clinical Corrector Advanced Antiaging Face Tint Broad Spectrum SPF 30, $39Philosophy Miracle Worker Foundation, $40Physcians Formula Youthful Wear Spotless Foundation, $14.95NEXT: Color Fast >>

COLOR FASTA slew of at-home treatments designed to increase the longevity of hair-color services are hitting retail shelves in the first quarter. Marketers attribute it to consumers’ ongoing desire to prolong the efficacy of salon services. “Customers are not cutting out the salon completely,” says Harry Josh, international creative consultant for John Frieda. “But they’re looking to glosses and color-care shampoos to keep hair as healthy as possible, while increasing time in between color treatments.”ColorProof DrySpell Color Protect Dry Shampoo, $26John Frieda Colour Refreshing Gloss, $12.99Redken Color Extend Magnetics Deep Attraction Mask, $20Vidal Sassoon Pro Series Color Finity 2 Minute Shade Precision Treatment, $3.99NEXT: Skin Care, Cosmetics and Hair Care >>

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