WWD.com/beauty-industry-news/products/whats-in-store-shelf-life-7305725/
View Slideshow
Appeared In
Special Issue
Beauty Inc issue 12/13/2013

BLURRED LINES

This story first appeared in the December 13, 2013 issue of WWD.  Subscribe Today.

Following the alphabet-cream phenomena, a bevy of beauty brands are launching foundations that borrow from hero skin-care franchises. “We see [foundation] as the last step of your skin-care routine,” says Jill Scalamandre, senior vice president of Philosophy, which is launching foundation versions of its best-selling Miracle Worker and Hope in a Jar antiagers. “It’s only natural to evolve your core skin-care franchises one more step.”

Lancôme Visionnaire 1 Minute Blur, $55
StriVectin CC Clinical Corrector Advanced Antiaging Face Tint Broad Spectrum SPF 30, $39
Philosophy Miracle Worker Foundation, $40
Physcians Formula Youthful Wear Spotless Foundation, $14.95

NEXT: Color Fast >>

COLOR FAST

A slew of at-home treatments designed to increase the longevity of hair-color services are hitting retail shelves in the first quarter. Marketers attribute it to consumers’ ongoing desire to prolong the efficacy of salon services. “Customers are not cutting out the salon completely,” says Harry Josh, international creative consultant for John Frieda. “But they’re looking to glosses and color-care shampoos to keep hair as healthy as possible, while increasing time in between color treatments.”

ColorProof DrySpell Color Protect Dry Shampoo, $26
John Frieda Colour Refreshing Gloss, $12.99
Redken Color Extend Magnetics Deep Attraction Mask, $20
Vidal Sassoon Pro Series Color Finity 2 Minute Shade Precision Treatment, $3.99

NEXT: Skin Care, Cosmetics and Hair Care >>

Shiseido Future Solution LX Superior Radiance Serum
For its most luxe line, Shiseido was inspired by the glow of Japan’s Hanadama pearls to increase the production of healthy cells and brighten skin. $225

Jergens BB Body Perfecting Skin Cream
Building on its Natural Glow franchise, Jergens brings BBs to the body with emollients and its patent-pending self-adjusting tone technology to firm and hydrate skin. $12.99

Covergirl Bombshell Volume by LashBlast Mascara
This double-sided mascara has a volumizing base coat to thicken lashes on one end and a glossy topcoat for a smooth consistency on the other. $11.99

Elizabeth and James Nirvana White
Expanding their empire, the Olsen twins are partnering with Sephora to interpret their unique fashion point of view. The notes, which allude to a floral musk, include peony, muguet and musk. $75

Dior Capture Totale Dreamskin

Dior’s key launch of the season, Dreamskin, combines active ingredients with botanicals from Dior’s gardens in Burkina Faso to balance skin tone and texture both instantly and over time. $110

Bareminerals

7-Day Skin De+ox Mineral Brightening Peel Beefing up its skin-care business, Bareminerals’ weeklong peel consists of a vial for each day to build on the benefits of the prior application. $75

Nourish Organic Ultra-Hydrating Face Cream Argan + Pomegranate
Mass-market body range Nourish Organic is debuting skin care, including this cream with pomegranate, argan oil and acai. $22.99

Clinique Superdefense Daily Defense Moisturizer Broad Spectrum SPF 20
Created for consumers experiencing the first signs of aging, this has an enzyme to help minimize UV damage. $45

Tarte CC Colored Clay CC Primer
Available in fives shades, Tarte’s CC Primer has sections of pale pink and sea foam green nutrient-rich clays to neutralize red tones, brighten skin and even out the overall tone. $34

TRESemmé Keratin Smooth 7 Day Smooth System Heat Activated Treatment
Together, keratin and thermal technology, which is activated by a flat iron, bonds to the cuticle for weeklong smooth and frizz-free hair. $6.99

Pantene Pro-V Damage Detox Daily Revitalizing Shampoo, Daily Rebuilding Conditioner, Weekly Deep Cleanse Purifying Shampoo
These counteract the oxidative stress caused by copper in water. $3.99-$4.99

Elizabeth Arden Eight Hour Cream Skin Protectant Nighttime Miracle Moisturizer
The nighttime iteration of Arden’s cult cream helps rebalance skin. After one use, 95 percent of women reported skin was soothed. $39

View Slideshow