WWD.com/beauty-industry-news/products/whats-selling-where-antiaging-serums-3548884/
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Appeared In
Special Issue
Beauty Inc issue 03/11/2011

What are the top-selling antiaging skin care serums around the world? And why? Here, a global report.

This story first appeared in the March 11, 2011 issue of WWD.  Subscribe Today.

Los Angeles, USA

Whole Foods Market
Avalon Organics Vitamin C Vitality Facial Serum ($23.95)
“Avalon Organics makes great products that our customers love, especially this serum. Serums have really caught on as people look for deeper, more therapeutic treatments beyond simple cleansing and moisturizing. We have seen strong growth in this category over the past six to 12 months.” —Jeremiah McElwee, senior global coordinator, Whole Body

New York, USA

Duane Reade
La Roche-Posay Mela-D Serum ($55)
“Mela-D Serum by La Roche- Posay has a loyal following who swear by the results. It targets multiple concerns. Not only does it address fine lines and wrinkles, but it also reduces the size and intensity of dark spots to even out skin tone and give a more youthful appearance.” —Joe Magnacca, president

London, England

Debenhams
Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector (35 pounds, or $56 at current exchange)
“This is a three-in-one serum that helps protect against sun, stress and pollution. It’s easy to use and helps skin appear more vibrant. Perfect for late nights, [it’s] no wonder it’s one of our best-selling antiaging serums.” —Suzie Thomas, beauty merchandising manager

Paris, France

Nocibé
Clinique Even Better Clinical Dark Spot Corrector (60 euros, or $81)
“This is the only anti– dark spot, complexion- correcting serum in perfumeries. It erases the appearance of dark spots and helps keep skin uniform. This product is major with us due to its unique positioning. It responds to skin’s needs without segmentation of age or skin type.” —Sandrine Israel, category manager, skin care

Tokyo, Japan

Ginza Mitsukoshi
Dior Capture Totale One Essential (11,500 yen, or $138)
“Customers like this because it prepares the skin by changing deteriorated cell proteins into good proteins, so you’re able to feel the effects of other skin care products. And, it’s easy to integrate, because even if you’re using another brand, you don’t have to change your entire line.” —Mari Shigemura, public relations

Sydney, Australia

Kit Cosmetics
DDF Wrinkle Resist Plus Pore Minimizer (124 Australian dollars, or $125)
“This is perfect for the Australian climate, as our customers invariably require a hydrating formula which is also lightweight. Australians are completely focused on antiaging, and this appeals as the perfect all-around antiaging solution. —Jo Horgan, managing director

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