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What’s Selling Where: Fragrance

From Mexico to the Middle East, a look at the best-selling scents around the world.

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Appeared In
Special Issue
Beauty Inc issue 05/20/2011

Mexico City, Mexico

Palacio De Hierro
Flower Bomb by Viktor & Rolf, (2,100 pesos, or $178)
“This scent is fascinating and it’s an exclusive brand, which we give a lot of support to.”
—Adriana Lizarraga, beauty business director

Manchester, England

Selfridges
Tom Ford Neroli Portofi no Eau de Parfum, (165 pounds, or $269)
“Tom Ford’s new Neroli Portofi no is our current bestseller in Selfridges, Manchester. The Tom Ford Private Blend range as a whole is exclusive to Selfridges in Manchester and it is this exclusivity that our customers are always keen to buy into.”
—Mark Tranter, fragrance and beauty buyer

Cannes, France

Taizo
Portrait of a Lady from Editions de Parfums Frédéric Malle (150 euros, or $214.35)
“This fragrance is a bestseller because its personality makes it an aphrodisiac. Feminine and sensual, men are crazy about it.”
—Didier Pinier, president

Herzliya, Israel

Super-Pharm
Lady Million, by Paco Rabanne(249 shekels, or $71)
“People love it because of its diamond design, which is very alluring, and the fragrance, which Israelis love because it fi ts the climate. It’s light and pleasant.”
—Gali Berger, spokeswoman

Singapore

Tangs Orchard
Dior Forever and Ever (90 Singapore dollars, or $72)
“Launched in 2006, this has maintained its classic charm and is therefore still a favorite among loyal customers.”
—Stenifer Tan, assistant manager, beauty merchandising

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