In this digital world, it’s not just about an idea, but also an ideal; simplicity cuts through the barrage of online brand messages, and creativity can truly come from anywhere. Those were the key points Charlene P. Sawyers, Procter & Gamble Co.’s general manager, beauty and grooming brand building, made during her presentation “Connecting Through Creativity and Purpose.”
Sawyers said connecting with consumers online has become “absolutely pivotal” — but equally important is the ability to keep them engaged online.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"