By  on October 15, 2009

In this digital world, it’s not just about an idea, but also an ideal; simplicity cuts through the barrage of online brand messages, and creativity can truly come from anywhere. Those were the key points Charlene P. Sawyers, Procter & Gamble Co.’s general manager, beauty and grooming brand building, made during her presentation “Connecting Through Creativity and Purpose.”

Sawyers said connecting with consumers online has become “absolutely pivotal” — but equally important is the ability to keep them engaged online.

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