In this digital world, it’s not just about an idea, but also an ideal; simplicity cuts through the barrage of online brand messages, and creativity can truly come from anywhere. Those were the key points Charlene P. Sawyers, Procter & Gamble Co.’s general manager, beauty and grooming brand building, made during her presentation “Connecting Through Creativity and Purpose.”
Sawyers said connecting with consumers online has become “absolutely pivotal” — but equally important is the ability to keep them engaged online.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)