Dairyface, a new yogurt-based skin care line from a milk-loving entrepreneur, will be launching this month at high-end grocers such as Eataly, Dean & Deluca and Whole Foods, as well as at select beauty retailers. The line is currently available on the company’s Web site and is expected to generate sales of $1 million during its first year at retail.

Oksana Panasenko, Dairyface’s founder, has been touting the benefits of yogurt in skin care since her adolescence in Turkmenistan, where she was introduced by a family friend to a traditional mixture of fermented dairy and local herbs as a treatment for her severe acne. According to Panasenko, the concoction not only cured her pimples but also treated the scarring and redness.

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