Beginning Nov. 19, Zwilling J.A. Henckels, the owner of Tweezerman International, will bring the recently acquired European hand, nail and foot brand Alessandro International GmbH to the U.S. market.
The launch will include targeted personal care products and collections designed to suit specific needs from hand to foot. Claus Holst-Gydesen, chief executive officer of Zwilling, said the procurement was “strategic,” due to rapid growth of the nail category, and added, “Alessandro’s products are of premium quality and very attractive for our international customer base. Combining Tweezerman, Zwilling Beauty Tools and Alessandro in one Beauty Group while utilizing Zwilling’s network of global subsidiaries will enable the beauty segment within Zwilling to grow at an even higher pace.”
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