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With an eye on expansion, Annick Goutal will open its first U.S. store next week, a 400-square-foot shop on Bleecker Street in Manhattan’s Greenwich Village.
This story first appeared in the March 28, 2014 issue of WWD. Subscribe Today.
A second store is expected to open in New York next year. Additionally, Annick Goutal U.S. distribution will increase over the next few months in prestige doors including Henri Bendel, Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s and Nordstrom.
The Greenwich Village outpost will feature the brand’s recent repackaging, meant to reflect the luxe positioning of the 33-year-old label. Existing stores are also being remodeled to reflect the design of the new boutique.
The updated look is more modern and expected to extend the brand to younger users, according to company officials. Gone are the tinted bottles, replaced by transparent glass to let the product shine through. The brand’s entire collection of women’s, men’s, bath and home products has been freshened.
“The store is a contrast of wood and metal, feminine and masculine, dark and light,” said Remi Clero, president and chief executive officer at Pacific Creation. “It is French modernity, not the Versailles French.” A photo of founder Annick Goutal (her daughter Camille remains with the company) is a focal point of the store and a garden is located in the back yard, providing respite from hectic city streets. Clero said Annick Goutal is “well-established” uptown and the lower Manhattan site was selected to give downtown — often younger — clientele greater access.
Industry sources estimate U.S. sales will exceed $5 million via the new store and 50 American doors. Including New York, the company operates 10 freestanding boutiques. Under the ownership of Amore Pacific, expansion is expected in fertile markets including Korea, Dubai and Latin America. For now in the U.S., Clero said the focus is on the East Coast.