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Julien Farel’s new flagship in the redesigned Loews Regency Hotel on Park Avenue is meant as a one-stop shop for New York’s time-deprived power players. “It’s luxury beauty paired with efficiency, so clients can make the most of their time,” says Farel, whose $650 cut is a favorite of regulars like Jonathan Tisch, Rafael Nadal and Ivanka Trump. More than double the size of Farel’s Madison Avenue location, the 10,000-square-foot beauty, wellness and fitness destination, to be called Julien Farel Restore Salon & Spa, will embrace a head-to-toe, multidisciplinary approach to antiaging. From classic cut-and-color to massage and dermatology services, gym access, private VIP rooms and a men’s-only floor, the salon, which industry sources estimate cost $7 million to complete, will officially open its doors in March. The entire enterprise will be overseen by Suelyn, Farel’s wife, who serves as chief executive officer of the Julien Farel Group. “In New York, if you don’t go up, you go down,” says Farel. “What people find when they walk into our salon is a home away from home where they are cared for.”
This story first appeared in the February 7, 2014 issue of WWD. Subscribe Today.