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BPI to Distribute Burberry Beauty Products in Some Markets

The deal with the Shiseido-owned company covers countries such as France, Spain and the United States.

PARIS — Beauté Prestige International said it has become the exclusive distributor of Burberry fragrances and cosmetics in France, Spain and the United States, as well as for most of European and some Asia-Pacific travel-retail markets.

 

BPI, which is Shiseido Co. Ltd.’s prestige fragrance arm, will also handle press relations with Burberry in those areas.

 

BPI began a distribution business in 2009.

 

As reported, Burberry announced in July 2012 it had exercised its option to buy out the license rights for its fragrance and beauty products from Inter Parfums SA, effective Dec. 31, 2012.

 

In October 2012, the companies signed a transition agreement, which included an additional three-month period ending March 31 — to facilitate the changeover.