PARIS — Caudalie, the skin-care and spa business rooted in the French wine country of Bordeaux, is broadening its ethical program.
The company announced that starting this year, 1 percent of its annual sales worldwide benefit environmental causes. These include aiding the replanting of the rain forest, principally in the Amazon; the development of a sustainable palm oil; the development of a sustainable, organic and equitable industry for butter made with shea cultivated by communities of women in Burkina Faso, and small producers of organic essential oils in the Drôme region of France.
Also beginning on March 1, Caudalie will join 1% for the Planet, the U.S.-based organization grouping 1,500 eco-responsible companies that devote 1 percent of their revenues per year to environmental activities. Patagonia’s founder, Yvon Chouinard, created the association in 2002.