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Chanel to Open Beauty Shop in Tokyo

Next month Chanel will unveil its first street-front store dedicated entirely to fragrance and beauty products.

A rendering of the store.

TOKYO — Next month Chanel will unveil its first street-front store dedicated entirely to fragrance and beauty products on the ground level of a new glass tower in the trendy Aoyama district here.

This story first appeared in the March 6, 2009 issue of WWD.  Subscribe Today.

Peter Marino designed the interiors in signature Chanel hues of white, black and beige. The 1,506-square-foot store, which will open April 24, will carry the brand’s full range of fragrance, cosmetics and skin care items, as well as a limited edition range of products exclusive to the store.

Peter Philips, the global creative director of Chanel makeup, developed a special capsule collection for the Tokyo boutique consisting of a face powder, lip gloss and nail polish in pastel shades of pink, white, blue and gold. Philips designed the palette with sparkling, fresh pastels, which reminded him of twinkling stars and is aimed at satisfying the tastes of young Tokyo women for bold, glittering, luxurious hues.