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After making its online debut three years ago, Clark’s Botanicals is revamping its e-commerce site.
“We want to make everything more transparent,” said Francesco Clark, chief executive officer and founder of Clark’s Botanicals. “The Web site is an easy way to learn about the brand and keep its presence secured.”
The site, which launches on Monday, features integrative videos and a blog called Clark’s Botanical’s Beauty Blog. According to Clark, who founded his stem cell-infused beauty brand after an accident that left him paralyzed, the digital platform allows consumers to follow his recovery and learn about physical therapy and groundbreaking research. “My physical recovery has been through Clark’s Botanicals,” said Clark. “It’s more than just a beauty line, it’s a way of life.”
The updated Web site layout also includes icons for Facebook, Twitter and Pinterest on the top- and bottom-left-hand corners for easy access to social media. “Anything is clickable,” said Clark, adding that another new aspect is the ability to shop by skin type. The site mentions four skin types — mature, oily, sensitive and dry — and provides descriptions of how each looks and feels. The customer then can either buy individual products or a full regimen.
“A lot of times people don’t know about their skin type,” said Clark. “[Also,] if you’ve never used Clark’s Botanicals, the bestseller list can show you what other people really love.” To that end, programs have been created to access best-selling products. The Auto-Replenish System automatically mails the consumer’s most-coveted products every month or two, depending their preference. Additionally, consumers who join CB Loyalty Club receive 15 percent off their first purchase.
Club members also have the ability to buy products a month before they are available to the public. “We want [the customers] to be a part of Clark’s Botanicals,” he said.
Although the brand would not talk numbers, industry sources estimate the relaunched site could generate $1 million in its first year.