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Above and Beyond. It’s the best way to characterize how far beauty companies are willing to go to satiate top retailers’ appetites for exclusives.
“The beauty business is catching up with the retail apparel sector’s discovery that it is very important to differentiate,” says David Wolfe, creative director of the Doneger Group trend forecasting and buying service. “A product that is exclusive to one retailer is a valuable asset because it lures customers who are somewhat stupefied by the sea of sameness in brands that are so widely distributed that they have little or no cachet.”
This September, niche perfumer Bond No. 9 is partnering with Saks Fifth Avenue to launch two new fragrances: Bond No. 9’s Saks Fifth Avenue for Her and for Him. The deal marks the first time a specialty store has commissioned a fragrance company to produce its eponymous scents. “Ninety percent of the bottle is Saks’ interpretations,” said Laurice Rahme, owner and founder of Bond No. 9.
Amorepacific is giving Neiman Marcus a very special birthday present this July. To celebrate the luxury retailer’s 100th anniversary, the South Korean skin care firm is introducing Time Response Skin Renewal Serum, a blend of 100 high-concentration healing botanical actives. To put things into perspective: Amorepacific uses only 10 ingredients in some of its products, while the Time Response line usually features between 40 and 60 active ingredients. Capitalizing on the regenerative power of the green tea plant, the reparative serum is designed to protect skin against free radicals and environmental aggressors, reduce inflammation to counter aging and increase micro-circulation.