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Garnier to Exit China

L’Oréal plans to focus on its L’Oréal Paris and Maybelline New York brands in the market.

PARIS — L’Oréal will stop selling Garnier in China, the company confirmed Wednesday.

 

“Present in China since 1997, L’Oréal is one of the strongest players in China’s beauty market. To strengthen our leading position, we have decided to discontinue the sales of Garnier products in China and focus our efforts on our two leading brands — L’Oréal Paris, [the] number-one beauty brand, and Maybelline New York, [the] number-one makeup brand in China,” said a company spokeswoman.

 

“We believe this will enable our Consumer Products Division to accelerate its conquest of the Chinese beauty market. We are committed to ensure that a smooth transition process will be put in place for our employees and associates,” she continued.

 

Garnier generated slightly more than 1 percent of L’Oréal China’s 2012 revenues, which were 1.5 billion euros, or $1.93 billion at average exchange rates, the spokeswoman said.

 

The news about Garnier came just days after Revlon Inc. said it would exit China and trim 1,100 jobs as a result.