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Girl Scouts: Indie Boutique Owners Reveal Beauty Picks

Four indie beauty boutique owners reveal their favorite finds for fall.

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Appeared In
Special Issue
Beauty Inc issue 05/09/2014

Shen Beauty
Brooklyn, N.Y.

This story first appeared in the May 9, 2014 issue of WWD.  Subscribe Today.

 

Owners: Jessica Richards and Julia Stringer

How’s business?
Strong. We continue to build momentum in innovative skin care, antiaging and new formats like ingestible beauty.

What is your outlook for the second half?
Our customer prefers to purchase home fragrance and giftable items during the holidays. When we launched our own private-label candle, it sold out in two weeks. Also, people seem to be gravitating towards at-home antiaging lights and at-home nonsurgical micro-current devices.

What is your favorite recent discovery?

A brand called Su-Man out of England. Founder Su-Man Hsu has been a facialist for years and recently launched her own line.

Where do you scout out newness?

Our heritage is rooted in trend spotting in the U.K., which has brought us to look for trends elsewhere such as Korea, Japan and Australia.

What do your consumers want most?

Newness, innovation and a fabulous story behind a brand. They rely on us to help them find it.

 

Top 3 Bestsellers:

• Su-Man Velvet Skin Brightening Serum, $164
De Mamiel Summer Facial Oil, $110
Amanda Lacey London Cleansing Pomade, $175

Brownes Merchants & Trading Co.

Miami, Fla.

Owner: Nikki Mallon

How’s business?
We benefit greatly when there is a cold winter up north, so this season has been off to a great start.

What is your outlook for the second half?
We rely heavily on tourism. Europeans and South Americans begin arriving in early June through September. Sales will be in bulk and we ship these clients’ items to their homes to allow them tax-free purchases.

What is your favorite recent discovery?

Briogeo, a hair care brand, and Russie Blanche skin care.

Where do you scout out newness?
London. There are so many interesting, unique stores that you just stumble across.

What do your consumers want most?

Express services and large sizes.

 

Top 3 Bestsellers:

Escentric Molecules Molecule 01, $145
SkinCeuticals Phloretin CF, $155
Nars Blush in Orgasm, $30

COS Bar
13 locations in the U.S.

 

Owner: Lily Garfield

How’s business?

For the first part of the year it was slow due primarily to the weather. Beginning in March, all the stores are seeing double-digit increases.

What is your outlook for the second half?

Positive. Warmer weather drives more foot traffic. Come October, holiday colors blow off the shelves.

What is your favorite recent discovery?
La Prairie Cellular Swiss Ice Crystal Dry Oil. We can sell it to anyone no matter what other brands they use.

Where do you scout out newness?

New York City. To me, it is the epicenter of fashion and trends.

What do your consumers want most?

Exceptional service. She wants to know that her consultant knows everything about every product. She wants to know why she needs certain products. She has specific needs and wants personal education—how to treat dark spots, how to do a smoky eye, stay out of a surgeon’s office, what is appropriate and how to wear it.

 

Top 3 Bestsellers:

Clé de Peau Beauté Concealer, $70
Amore Pacific Color Control Cushion Compact Broad Spectrum SPF 50+, $60
Tom Ford Lip Color in Casablanca, $49

Woodley & Bunny
Brooklyn, N.Y.

 

Owners: Misha and Erin Anderson

How’s business?
The first quarter has been steady. We have been busy shifting our offerings to reflect developing trends. The natural category has seen a tremendous increase, especially several subsets within it like oils, hair care, cosmetics, face treatments and masks.

What is your outlook for the second half?
Exciting. What will drive sales is the furthering of the natural category.

What is your favorite recent discovery?
Olio E Sasso balms and Odacité, a line of 18 serums.

Where do you scout out newness?

Paris. It never disappoints.

What do your consumers want most?

They want new, they want discovery, they want curation and guidance about what works.

 

Top 3 Bestsellers:

Christophe Robin Antioxidant Cleansing Milk with 4 Oils and Blueberry, $39
RMS Living Luminizer, $38
David Mallett Hair Serum #DM027, $65

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