Most Recent Articles In Retailing
Latest Retailing Articles
- Intelligent Nutrients Opens New York Flagship
- Bluemercury Opens 100th Store <span class='article-title-premium-container' style='color:red;font-size:.5em;display:none;vertical-align:middle;padding:.25em;margin: 0 0 0 .25em;'>Premium</span>
- Free People Expands Into Beauty and Wellness <span class='article-title-premium-container' style='color:red;font-size:.5em;display:none;vertical-align:middle;padding:.25em;margin: 0 0 0 .25em;'>Premium</span>
More Articles By
Sure, most starlets point their Mercedes, BMW or Prius west of Hollywood—to Beverly Hills, Westwood or Santa Monica—for pre-red-carpet treatments at the ritzy spa du jour. Caviar-infused lotions? Diamond massages? Bills in the high three digits or more? They’re game.
This story first appeared in the April 20, 2007 issue of WWD. Subscribe Today.
But in preparation for her Golden Globes tromp, Brenda Strong, whose husky voice purrs the lurid affairs of the Desperate Housewives suburbanites, shunned the west side spa gauntlet and instead headed east for relaxation on a layman’s budget. She went to a spa in Koreatown, where glowing skin is convenient and cost-effective.
Just consider the numbers. In Beverly Hills, a precious diamond massage at The Peninsula Spa is $275 for 90 minutes; in Koreatown, a 90-minute scrub and massage at the Aroma Spa & Sports in Wilshire Center is $110. In Westwood, a one-hour basic facial at Bliss Spa at the W hotel costs $100; in Koreatown, the Olympic Spa offers a 60-minute aromatic balancing facial for $60.
Strong isn’t the only celebrity doing the math. Koreatown spa Beverly Hot Springs reported that both Penélope Cruz and Courteney Cox recently paid a visit. And even male celebs, Don Johnson being one, have been known to frequent the Koreatown treatment rooms. One additional Hollywood perk: It’s unlikely the paparazzi will decamp from their Robertson Boulevard hideouts to snap a shot.
Eastern Advantage – Where the stars go for pampering on the cheap.
Century Sports Club & Spa
4120 W. Olympic Boulevard
Los Angeles, 90019
Aroma Spa & Sports
3680 Wilshire Boulevard
Los Angeles, 90010
Beverly Hot Springs
308 N. Oxford Avenue
Los Angeles, 90004
Natura Sports Health Club
3240 Wilshire Boulevard
Los Angeles, 90010