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In the Swirl at Cosmoprof’s New Spa Pavillion

The feel-good factor was in full effect at Cosmoprof in Bologna with a new special pavilion dedicated totally to spas.

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The feel-good factor was in full effect at Cosmoprof in Bologna with a new special pavilion dedicated totally to spas.

This story first appeared in the April 10, 2009 issue of WWD.  Subscribe Today.

“The spa sector is doing very well, especially in Europe,” said Aureliana De Sanctis, chief executive officer of Sogecos. “We speak of the concept of ‘slow beauty,’ like slow food. You take time for yourself, to relax, to go the aesthetician or the hairdresser.”

Organizers enlisted three well-known architects to design inspirational spa concepts. Of particular note was the chic, white oasis created by Simone Micheli with its swirling water features and oversize bath.

The Italian spa line Vagheggi showed an innovative new take on the hot stone massage. Its new product is made with volcanic powder that hardens into a hot stone when mixed with water and is placed on the body to stimulate Chakra points during massage. It is also said to have anticellulite properties.

Of the new spa pavilion, Vagheggi sales director Andrea Bragato said, “People have to get used to the new setup. We’re happy but we’re looking for more traffic tomorrow,” explaining that he expected an increase in the number of Italian spa and salon owners during the final two days of the fair since their businesses aren’t open on Sundays and Mondays.

Over at Comfort Zone, the news was a six-item organic skin care line called Sacred Nature, formulated with burriti oil and butterfly bush extract aimed to provide an antioxidant shield and DNA cellular protection. “We are not the first to come out with an organic skin care line, but we waited until we could perfect the combination of organic with performance,” said Davide Bollati, chief executive officer of the Davines Group, which owns Comfort Zone. Bollati said his firm, which includes the Davines hair care business, had flat sales results in 2008 of 42 million euros, or $55.7 million at current exchange, wholesale. “We’ve always grown double digits, but now we are feeling the effects of negative currency exchange rates,” said Bollati.

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