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Laure Heriard Dubreuil Discusses The Webster’s Recipe for Success

Beyond the curated merchandise assortment, which includes many exclusives, the Miami retailer offers the type of service the beauty industry strives to achieve.

Laure Heriard Dubreuil opened Miami’s 20,000-square-foot luxury emporium The Webster in 2009 out of a personal need.

Sensing the market was lacking a high-fashion retailer, she employed her knack for mixing classic men’s and women’s iconic names, such as Dior and Chanel, with emerging young designers. Housed in a former hotel, The Webster doesn’t look like a store, rather a “dream house.”

Beyond the curated merchandise assortment, which includes many exclusives, The Webster offers the type of service the beauty industry strives to achieve. “I really need people that are passionate about what they are doing and about fashion. I think the only way to give good service is to be really true to yourself and passionate about what you’re doing,” she said, noting the high levels attention are lavished on all shoppers be they locals, tourists or the numerous celebrities who seek out The Webster.

Beauty is on Dubreuil’s radar. In fact, she once hoped to be a perfumer. She helped create a signature scent for The Webster with orange blossom notes associated with Florida, as well as a one-of-a-kind candle. Although she’d love to expand deeper into beauty, she realizes the challenges in mimicking her fashion approach. “If it’s makeup, I would have to have a makeup artist for my clients to really have the time to try [product] and see how it works with them. Or even for skin care, it would have to be like a mini spa,” she explained.

But for now, she’s immersed in collaborations both for the high end and for the masses. The Webster was part of “The Shops” shops-in-shop concept at Target in 2012, and at this moment she’s partnering with Calvin Klein. She’s also opened a second Miami store at Bal Harbour and is eyeing more locations, including New York City.