PARIS – L’Oréal Paris will launch an e-tail site selling its entire brand offering for the first time in France, starting in the first half of this year.

The L’Oréal-owned mass-market beauty label already has one such platform, in China.

“Our priority remains the development of our sales in the traditional distribution channels,” said a L’Oréal spokeswoman. “In parallel, we develop the hygiene-beauty category with retailers on their e-commerce sites. Concerning the L’Oréal Paris e-commerce site project, the objective is to offer our most faithful consumers an enriched brand experience and exclusive services.”