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government-trade

L’Oréal to Cease Mail-Order Business

The brand has faced difficulties from the structural weakening of the mail-order business model over the past several years.

PARIS — L’Oréal said it intends to stop its mail-order activity, Beauté Créateurs, during the first half of next year.

The business “has encountered difficulties over the past several years linked to the structural weakening of the mail-order business model,” the French beauty giant said.

Beauté Créateurs’ sales over the last year were more than 87 million euros, or $116.9 million at average exchange, according to L’Oréal.

Beauté Créateurs’ employees — in France, Germany and Japan — will be offered other jobs within L’Oréal.

The mail-order activity was begun late in the Eighties and sells brands such as Agnès b., Cosmence and Professeur Christine Poelman.