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Sephora Opens Singapore Flagship

Beauty chain’s largest store in Southeast Asia debuts on the ground floor at Ion Orchard shopping center.

Sephora has opened a flagship in Singapore.

This story first appeared in the November 4, 2009 issue of WWD.  Subscribe Today.

The 13,330-square-foot location on the ground floor of the Ion Orchard shopping center is the LVMH Moët Hennessy Louis Vuitton-owned perfumery chain’s largest store in Southeast Asia.

“This opening is another step in Sephora’s successful international expansion and illustrates our desire to be a leader in emerging markets with strong growth potential,” stated Jacques Levy, president of Sephora worldwide. “It is one of the largest of our network of 1,000 stores across the world and will become Sephora’s reference outlet in Asia.”

Sephora’s first door in Singapore was opened in December 2008. The chain has more than 60 locations in China.