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Shopper Stalker: East Hampton, New York

Sam Clarke and Lisa Herbert shopped at Ricky's NYC and White's Pharmacy in East Hampton, New York.

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Appeared In
Special Issue
Beauty Inc issue 09/06/2013

SHOPPER: Lisa Herbert
DATE/TIME: 8.14.2013, 2:19 p.m.
STORE: White’s Pharmacy
LOCATION: 81 Main Street

This story first appeared in the September 6, 2013 issue of WWD.  Subscribe Today.

Lisa Herbert loves the personalized attention and edited selection at White’s. “The beauty counter is very focused,”saysHerbert.“It’snottoo manythingstolookat.”The45-year- oldspendsaround$5,000annually on beauty products. “I don’t want to say it’s about transforming yourself,” says Clarke, “but it’s about creating a new image.”

BOBBI BROWN
BLUSH IN NUDE PINK, $26
A White’s sales associate put this on Herbert and she liked how it looked with her skin tone.

CLINIQUE
DRAMATICALLY DIFFERENT MOISTURIZING LOTION, $26
Herbert says this is her favorite moisturizer. “It’s a good, well-balanced formula,” she says.

JULIEN FAREL
VITAMIN RESTORE FOR COLORED OR TREATED HAIR, $33
Herbert likes that the brand uses natural ingredients and says this leaves her feeling as if she just shampooed her hair.

BOBBI BROWN
LIP COLOR IN RAISIN, $25
This is Herbert’s go-to shade for fall.

Total Spent: $110.00

REPORT CARD
What grade would you give the store?: A
How was the product selection?: Good
How was the staff’s knowledge of products?: Excellent
How was your overall experience?: Excellent

SHOPPER: Sam Clarke
DATE/TIME: 8.14.2013, 1:07 p.m.
STORE: Ricky’s NYC
LOCATION: 50MainStreet

When Sam Clarke, 22, noticed an array of nail colors in the window of Ricky’s, she immediately walked in. A native of Ireland who’s studying to be a nurse, Clarke spends around $3,000 annually on products. “Quality is definitely important,” says Clarke. “Price helps too, but it’s not a priority.” She prefers multibrand retailers and can browse for hours. “I like a well-rounded selection, so that I have a variety of things to choose from.”

KHROMA BEAUTY
NAIL LACQUER IN EDGE AVANT-GARDE, $5.99
Clarke liked the shot of shimmer in this inky black shade.

KHROMA BEAUTY
HONEY STICK LIP GLOSS IN NATURAL HONEY, $8.99 “I was excited to see that Ricky’s carries the Kardashian’s line,” says Clarke. “I bought this shade since it was the most neutral.”

KÉRASTASE
RESISTANCE VOLUMACTIVE MASQUE, $59.99
Clarke likes this because it’s easy to use and works quickly to revive her hair.

MOROCCANOIL
TREATMENT, $42.99
“I have hair extensions,” says Clarke. “The oil keeps them really nice and luscious.”

Total Spent:
$117.96

REPORT CARD
What grade would you give the store?: B
How was the product selection?: Excellent
How was the staff’s knowledge of products?:
Good
How was your overall experience?:
Excellent

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