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Shopper Stalker: Macy’s

Jayme Cyk heads to Macy’s in Flushing, N.Y., where a large Asian population and slew of new brands are driving beauty sales.

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Shopper: Linda Fischetti Date/Time: 3.19.2014, 12:21 p.m. Store: Macy's Location: 136-50 Roosevelt Avenue, Flushing, N.Y.

Kyle Ericksen

Shopper: Flora Chung Date/Time: 3.19.2014, 1:37 p.m. Store: Macy's Location: 136-50 Roosevelt Avenue, Flushing, N.Y.

Shopper: Flora Chung Date/Time: 3.19.2014, 1:37 p.m. Store: Macy's Location: 136-50 Roosevelt Avenue, Flushing, N.Y.

Kyle Ericksen

Appeared In
Special Issue
Beauty Inc issue 05/09/2014

Shopper: Linda Fischetti
Date/Time: 3.19.2014, 12:21 p.m.
Store: Macy’s
Location: 136-50 Roosevelt Avenue, Flushing, N.Y.

This story first appeared in the May 9, 2014 issue of WWD.  Subscribe Today.

 

A Macy’s customer from the time she was a child, Linda Fischetti came to the Flushing location to purchase the Clarisonic Opal (she read about it in Glamour magazine) and restock her Kiehl’s essentials. “[My sales associate] will never sell me what I don’t need,” says Fischetti. “As a consumer, I want to try everything. To have someone come and stop you involves a lot of trust.” The 52-year-old, who works in sales, says she spends about $1,200 annually on beauty. “When I use a product I stick with it,” she says. “Not to say I don’t try new things, but I always go back to Kiehl’s.” When asked what her desert island product would be, Fischetti’s answer is immediate: Kiehl’s Deep Wrinkle Filler.  “I would never get plastic surgery,” says Fischetti. “This is a temporary fix and it makes me feel good.”

 

What’s in Linda’s Bag?

 

NEXT: What’s in Flora’s Bag? >>

Shopper: Flora Chung
Date/Time: 3.19.2014, 1:37 p.m.
Store: Macy’s
Location: 136-50 Roosevelt Avenue, Flushing, N.Y.

 

What’s in Flora’s Bag?

 

Pointing to the bags under her eyes, Flora Chung says, “I don’t like these. I keep thinking about getting surgery, but I’m going to give it one more try.” Chung, who usually shops at Lord & Taylor, decided to visit the newly renovated beauty department at Macy’s to check out the SK-II counter, where she noticed its Beauty Imaging System. “This is actually what attracted me to the brand,” she says. “My results weren’t that bad. Only my pores are clogged.” The 48-year-old day-care director spends around $1,000 a year on beauty products and isn’t loyal to any specific brand. “I don’t look for Asian or American brands,” says Chung. “I have found that Korean beauty products are good for moisturizing, but as long as it works, I’m likely to buy it.”

 

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