Most Recent Articles In Retailing
Latest Retailing Articles
- Paris’ Rue des Francs-Bourgeois: A Beauty Boutique Mecca
- Wal-Mart Seeks to Build Credibility in Beauty
- Korean E-Commerce Site Beauteque Rebrands With Face-Mask Focus
More Articles By
SHOPPER: Delmus Meneses
This story first appeared in the March 8, 2013 issue of WWD. Subscribe Today.
DATE/TIME: 1.11.2013, 2:05 p.m.
LOCATION: 9015 Queens Blvd., Elmhurst, N.Y.
What’s in Delmus’ Bag?
Delmus Meneses, 31, took the day off to take care of her sick newborn. But a little cold wasn’t going to hold back the customer-service employee from making a few purchases from her favorite beauty store with her baby girl in tow. “Everything I buy here, I use on a daily basis,” says Meneses. “The reason that I use it everyday is because I don’t feel like I’m wearing makeup. It looks and feels very natural.” In addition to shopping in the store, Meneses also purchases bareMinerals from QVC.com. “They come out with new products before the store does,” says Meneses. “I’ve gotten some really good deals.” When asked if her routine has changed since having a baby, she quickly replies, “Nope. It stayed the same. Once you start getting out of your routine, you let yourself go. My sisters are like that, because they have kids and a job, but you can’t do that.”
SHOPPER: Nida Shah
DATE/TIME: 1.11.2013, 3:15 p.m.
LOCATION: 61-35 Junction Blvd., Rego Park, N.Y.
What’s in Nida’s Bag?
Nida Shah came into Ulta on her day off to exchange a product she had bought the day before. But after roaming the store she decided to stock up on a few more items. When asked how much she spends annually on beauty products, she replies, “In the last two days I’ve spent $300, but I would say about $1,000 for the year.” The 28-year- old acupuncturist peruses product reviews online, particularly on Makeupalley.com and Skinstore.com. “If I read a lot of good reviews about a product, then I’ll look up where it’s sold and come in and try it,” says Shah. “That’s how I got started on Dermablend.” Generally, Shah doesn’t purchase products on the Internet, but certain things she can’t find in a store, she will order online. “I prefer to shop in store,” says Shah, “because certain stores will give you samples and then you can try it before you buy.”