WWD.com/beauty-industry-news/retailing/shopper-stalker-the-mall-at-short-hills-nj-5110581/
government-trade
government-trade

Shopper Stalker: The Mall at Short Hills

Two consumers tackle the beauty counters at Bloomingdale's and Kiehl's.

View Slideshow
Appeared In
Special Issue
Beauty Inc issue 09/09/2011

What’s in Ritsuko’s Bag

 

Shopper: Ritsuko Moore, 46

Date/Time: 6.17.2011, 3:30 p.m.

Store: Kiehl’s

Location: The Mall at Short Hills, Short Hills N.J.

Total Spent: $80

 

Ceramic artist Ritsuko Moore, 46, came to Kiehl’s in search of products that would restore her hair’s moisture. “Especially in the summertime, my hair gets dry,” she says. “I still haven’t found a [solution] that I swear by.” Moore, who lives in nearby Summit, says once she finds products that work, she will go to any length to keep them in stock. “I use some skin care that is only sold in Japan,” says Moore. “I trade [American] products with my friends in Japan.” The mother of two decided to shop at Kiehl’s today because a friend told her the store’s knowledgeable salespeople would aid in her product search. Moore was impressed with the service and how quickly she was matched with the appropriate products. “The advisors were knowledgeable and focused on problem solving,” she says. “I’m confident that these products will do what they say.” Moore, an avid tennis player, says her beauty regime includes daily SPF, Lancôme skin care and once-a-week facials.

 

What’s in Ellyn’s Bag

 

Shopper: Ellyn Volpe, 49

Date/Time: 6.17.2011, 1:07 p.m.

Store: Bloomingdale’s

Location: The Mall at Short Hills, Short Hills, N.J

Total Spent: $141.50

 

Ellyn Volpe, a 49-year-old retail sales buyer, came to Bloomingdale’s MAC counter on a balmy Thursday for advice on applying makeup. “Maybe it’s a midlife crisis, but I suddenly wanted to learn how to do my eye makeup,” says Volpe, who until now favored playing up her lips with berry-hued lipstick. “I had no idea where to start.” Because of her 48-hour work weeks, Volpe rarely visits stores. “I have online accounts with MAC and Nordstrom and usually buy products that way,” she says. At Bloomingdale’s, she spent about 10 minutes with MAC beauty associates, who demonstrated how to create a “natural smoky” eye with cream shadows in complementary earth tones. “They explained every step, which made it easier to know what to buy,” says Volpe, whose go-to brands also include Elizabeth Arden and Chanel. In all, she was impressed with the experience. “They really listened and paid attention to what worked for me,” she says. “I’m excited to try out the look on my own.”

View Slideshow