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Appeared In
Special Issue
Beauty Inc issue 08/09/2013

What’s in Jaclyn’s Bag?

This story first appeared in the August 9, 2013 issue of WWD.  Subscribe Today.


SHOPPER: Jaclyn Silver
DATE/TIME: 6.27.2013, 12:50 p.m.
STORE: Sephora
LOCATION: 160 Walt Whitman Road, Huntington Station, N.Y.


Jaclyn Silver never leaves the house without foundation, concealer, bronzer, eyeliner and mascara. Today was no exception. No surprise, then, that what was supposed to be a quick trip to Sephora for her favorite Fresh fragrance turned into a 30-minute-long expedition to stock up on summer staples. Silver loves Sephora because of its exclusive products and the store’s many product testers. “I’ve been using Fresh for six years,” says Silver. “It’s very distinct and only sold in a few places.” The 22-year-old postgrad spends more than $2,000 annually on products and says online reviews are a major influence. For her, beauty is an affordable indulgence. “[I like] the way that you feel after opening a new product for the first time,” says Silver. “Opening a new mascara is like opening a present.” —LIS WEBBER


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What’s in Peggy’s Bag?

SHOPPER: Peggy Andreacchi
DATE/TIME: 6.27.2013, 3:08 p.m.
STORE: Saks Fifth Avenue
LOCATION: 160 Walt Whitman Road, Huntington Station, N.Y.

Retired and relaxing, Peggy Andreacchi came to Saks to purchase a new handbag, but once she got to talking with a beauty associate about Sisley, she decided to pick up a few products she had never used and some she had. “I was wondering what [Sisley’s] philosophy was,” says Andreacchi. “What makes it different or special.” The 69-year-old, who spends about $3,000 annually on beauty products, wanted to learn more about ursolic acid and said she’s always on the lookout for the latest technology. “I try to look as youthful as possible,” says Andreacchi. “I like to keep up with beauty trends. I read a lot of reviews and I always research a product before I buy it.” When asked what could be done to improve her shopping experience, she says, “Not all sales people are knowledgeable about products. Today, the lady who helped me was, but not everyone is well educated on the brands they sell.” —JAYME CYK

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