NATURAL BEAUTY: Physicians Formula may soon have more competition in the natural cosmetics segment as Del Laboratories (now owned by Coty Inc.) rolls out Natural Beauty and Lavera, a German line, seeks to grab more retail distribution. Longs Drugs is testing the Lavera cosmetics collection, as well as its skin and sun care items.
This story first appeared in the February 1, 2008 issue of WWD. Subscribe Today.
LICENSING CLEANS UP: Tinkerbell will be flying on more products this year as will superheroes such as Iron Man from MZB. There were many whimsical bath items for kids on display, including light-up toppers from Cosrich featuring licenses like Thomas the Tank Engine.
BLOT AND BLUSH: Pantina, known for cosmetics palettes (or books), has a new portable kit complete with blotting papers and blush called the Blot and Glow Book.
TRAVELING BED HEAD: Bed Head TIGI has licensed the Bed Head logo for a funky line of travel and cosmetics bags.
BEST BOUTIQUE: A new exhibitor — which retailers dubbed the best decorated room of the ECRM show — was Brand Boutique. The company highlighted several impulse items such as Mint 2 Kiss, a double-ended lip product with mints on one end and lip product on the other.