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The It List: Beauty E-tailers

The ultimate who's who of the beauty e-tail landscape.

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Bglowing.com

Bglowing.com

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Birchbox.com

Birchbox.com

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Buzzskin.com

Buzzskin.com

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Cosmeticmall.com

Cosmeticmall.com

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Dermashoppe.com

Dermashoppe.com

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Dermatologistrx.com

Dermatologistrx.com

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Dermstore.com

Dermstore.com

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Drugstore.com

Drugstore.com

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Appeared In
Special Issue
Beauty Inc issue 10/08/2010

From huge multicategory retailers like Amazon and Zappos to supertargeted niche players, the beauty e-tail landscape is an ever-growing — and very vibrant — retail arena. Here, a comprehensive list of who’s who, including flash-sale sites, but not including retailers with a brick-and-mortar component or those that are beauty supply and discount sites.

 

 

Acnewizard.com
Launched: 2005
Number of brands: 30
Top three sellers: Biologique Recherche, Obagi, Dermalogica
Annual beauty sales: $600,000
Unique visitors per month: 5,000
Philosophy: Same-day shipping, samples with every order and most products 10 percent below MSRP—plus extra 10 percent off specials through the year.

Amazon.com
Launched: 2004 (beauty)
Number of brands: 2,000
Top three sellers: Olay, Cover Girl, L’Occitane
Annual beauty sales: Declined to disclose
Unique visitors per month: 73.8 million* (for the entire site)
Philosophy: To offer the largest and broadest selection of prestige, mass market and niche beauty products online, coupled with the convenience and value that Amazon customers have come to expect, know and love.

Beautorium.com
Launched: 2008
Number of brands: 22
Top three sellers: Dr. Hauschka, John Masters Organics, Suki
Annual beauty sales: Declined to disclose
Unique visitors per month: 15,000
Philosophy: Beautorium.com offers a carefully handpicked selection of the most trusted, elegant and effective brands in natural and organic beauty from around the world.

Beauty.com
Launched: 2000
Number of brands: More than 230
Top three sellers: Bare Escentuals, Origins, Frédéric Fekkai
Annual beauty sales: Does not break out numbers separately from Drugstore.com.
Unique visitors per month: 124,000*
Philosophy: Beauty.com Inc. is a leading online destination for a diverse assortment of prestige beauty ranging from the widely recognized to niche, hard-to-fi nd beauty products.

Beautyencounter.com
Launched: 1999
Number of brands: More than 1,300
Top three sellers: Chanel, Lancôme, Clinique
Annual beauty sales: Declined to disclose
Unique visitors per month: 300,000 (est.)
Philosophy: Beautyencounter is a premiere online source for fragrances and beauty products that offers consumers an exceptional range of hard-to-find international and specialty products including men’s and women’s fragrances, skin care, cosmetics, hair care and beauty accessories at affordable prices.

Beautyhabit.com
Launched: 1996
Number of brands: More than 150
Top three sellers: Biologique Recherche, Diptyque, Child Perfume
Annual beauty sales: $3.5 million
Unique visitors per month: 57,000
Philosophy: With incredible personal service, we feed the beauty and fragrance obsessed with the best niche products from around the world.

Beautyintuition.com
Launched: 2005
Number of brands: 100
Top three sellers: Apivita Propoline, Erbaviva, Sprayology
Annual beauty sales: $125,000
Unique visitors per month: 15,000 (est.)
Philosophy: With the goal of promoting inner and outer beauty, BeautyIntuition. com brings you a welledited selection of eco-chic, luxurious beauty products, herbal supplements and homeopathic remedies and offers unbeatable, five-star personal service.

BeautyofaSite.com
Launched: 1997
Number of brands: 175
Top three sellers: Phyto Hair Care, Kai, Zoya
Annual beauty sales: $500,000
Unique visitors per month: 12,000
Philosophy: Beauty of a Site brings the perfect mix of mainstream and specialty brands to our online boutique; we love that our clients are like our girlfriends, and we always try to offer the very best personalized service.

Beautyticket.com
Launched: 2009
Number of brands: More than 60 premium and prestige brands
Top three sellers: Pixi, YSL, Nars
Annual beauty sales: Under $10,000,000 (exact amount confidential)
Unique visitors per month: More than 300,000
Philosophy: Beautyticket.com is a premium beauty experience that brings the best of beauty to women on every budget. Premium brands at unbelievably low prices.

Betterbeauty.com
Launched: 2010
Number of brands: 15 natural and organic brands
Top three sellers: Ole Henriksen, 100% Pure, Dr. Alkaitis
Annual beauty sales: $200,000 (est.)
Unique visitors per month: 6,000 (est.)
Philosophy: Betterbeauty.com offers organic and natural skin products to those concerned with the quality of what they put on their skin and body.

Bglowing.com
Launched: 2004
Number of brands: More than 70
Top three sellers: Clarisonic, Butter London, Paul & Joe Beauté
Annual beauty sales: More than $3 million
Unique visitors per month: 125,000
Philosophy: To provide exceptional, personalized service; high-quality, superior products, and to maintain a beautiful, simple, modern shopping environment that creates a pleasurable experience for our clients.

 

Birchbox.com
Launched: 2010
Number of brands: 15 including Nars and Kiehl’s
Top three sellers: TBD
Annual beauty sales: TBD
Unique visitors per month: TBD (Since its launch in September, the site has 1,600 subscribers with a goal of 15,000 in the first 12 months.)
Philosophy: We want to make beauty fun and exciting by simplifying the shopping process and giving members access to the industry’s top products and brands. Members receive a box of samples monthly, with the option to buy full-size products.

Buzzskin.com
Launched: 2005
Number of brands: Nine
Top three sellers: Balla, Jack Black, Peter Thomas Roth
Annual beauty sales: $3.1 million
Unique visitors per month: 103,000
Philosophy: Buzzskin.com provides a wide selection of men’s skin care, shaving, hair care and other grooming products with the distinctive characteristics and ingredients designed to meet the demands of today’s modern man; presented in a modern, effortless and secure shopping environment with a total commitment to customer service and satisfaction.

CosmeticMall.com
Launched: 1996
Number of brands: 350
Top three sellers: Clinique, La Mer, Bare Escentuals
Annual beauty sales: $5 million
Unique visitors per month: 50,000
Philosophy: Shop the most exclusive and hard-to-find beauty products on the planet.

 

DermaShoppe.com
Launched: 2010
Number of brands: 10
Top three sellers: Colorescience, iS Clinical, Neocutis
Annual beauty sales: Declined to disclose
Unique visitors per month: 2,500
Philosophy: We believe beautiful skin should be attainable by anyone from all walks of life.

DermatologistRx.com 
Launched: 2000
Number of brands: 175
Top three sellers: Obagi, LifeCell, SkinMedica
Annual beauty sales: $1.3 million
Unique visitors per month: More than 50,000
Philosophy: Excellent customer service, competitive prices, free shipping on orders over $75.

DermStore.com
Launched: 1999
Number of brands: 500 (est.)
Top three sellers: Dermalogica, Jane Iredale, Glytone
Annual beauty sales: Declined to disclose
Unique visitors per month: 476,600
Philosophy: By offering the largest selection of skin care and beauty products plus exceptional customer service and informative user and professional reviews, DermStore aims to provide shoppers with an experience no other online retailer can.

Drugstore.com
Launched: 1998
Number of brands: More than 22,000 of our 55,000 sku’s are beauty-related.
Top three sellers: Philosophy, Olay, L’Oréal Paris
Annual beauty sales: Total site sales: $375.6 million. Beauty is not broken out separately.
Unique visitors per month: 2.8 million* (for the entire site)
Philosophy: Drugstore.com helps customers lead healthier and more beautiful lives by serving as curators and purveyors of health, beauty, personal care and household essentials.

FaceMedix.com
Launched: 2008
Number of brands: 26
Top three sellers: Obagi, Neocutis, SkinCeuticals
Annual beauty sales: More than $1 million
Unique visitors per month: 20,000
Philosophy: Top skin care brands and best prices.

Folica.com
Launched: 1998
Number of brands: 275
Top three sellers: Sedu, Solia, Keratin Complex
Annual beauty sales: $40 million
Unique visitors per month: 1.1 million
Philosophy: We believe that hair is your most important accessory, and we advocate hair adventures, awareness and affection — anything goes, as long as it’s in the name of a great mane.

FragranceNet.com
Launched: 1997
Number of brands: 13,000 sku’s
Top three sellers: Dolce & Gabbana, Calvin Klein, Davidoff
Annual beauty sales: More than $100 million
Unique visitors per month: 1 million
Philosophy: Exceptional beauty at exceptional prices.

Gilt.com
Launched: 2007
Number of brands: More than 100 wellness and beauty brands
Top three sellers: Tarte, Jouer, Deborah Lippmann Collection, DDF, Caudalie, Annick Goutal (tie)
Annual beauty sales: Declined to disclose
Unique visitors per month: 1 million
Philosophy: Gilt Groupe offers apparel and accessories for women, men and children, as well as beauty and home products, luxury travel sales and local services and experiences.

GreatSkin.com
Launched: 1997
Number of brands: 15
Top three sellers: Dermalogica, DCL, La Roche-Posay
Annual beauty sales: $1.2 million
Unique visitors per month: 500
Philosophy: We strive to provide accurate, professional, on-point knowledge of which products would be best for a client’s skin condition, utilizing our extensive online virtual skin analysis, interpreted and prescribed by our licensed clinical aestheticians and on-site physicians.

HauteLook.com
Launched: 2007; beauty introduced in 2009
Number of brands: More than 175 beauty brands in skin care, color, hair care, beauty electronics, fragrance, kids and baby, men’s and spa services.
Top three sellers: Kiehl’s, Laura Mercier, Stila
Annual beauty sales: Declined to disclose
Unique visitors per month: 2.2 million (est.)
Philosophy: The online destination for deals on the best in beauty, with new selections every day.

IndieScents.com
Launched: 2010
Number of brands: 20
Top three sellers: Tokyo Milk, Sonoma Scent Studio, Joya
Annual beauty sales: Declined to disclose
Unique visitors per month: 10,000
Philosophy: Artisan and emerging perfume brands with price points averaging $50. The site was created by the owners of Luckyscent.com.

Luckyscent.com
Launched: 2002
Number of brands: 175
Top three sellers: Comme des Garçons, L’Artisan Parfumeur, By Kilian
Annual beauty sales: Declined to disclose
Unique visitors per month: 105,000
Philosophy: Purveyor of hard-to-find, niche fragrances from around the world.

LuxuryParlor.com
Launched: 2006
Number of brands: 83
Top three sellers: Kérastase, Aveda, Moroccanoil
Annual beauty sales: $8 million
Unique visitors per month: 300,000
Philosophy: We sell luxury beauty, organic products and accessories for discounted prices.

MensDirect.com
Launched: 2010
Number of brands: 29
Top three sellers: Lab Series, The Art of Shaving, Baxter of California
Annual beauty sales: TBD (Haven’t had a full year yet)
Unique visitors per month: 3,100
Philosophy: Delivering luxury grooming products to the distinguished man, with the highest level of customer service and free shipping on all orders.

NutraSkinRx.com
Launched: 2005
Number of brands: More than 10
Top three sellers: SkinCeuticals, Obagi, Kinerase
Annual beauty sales: More than $200,000
Unique visitors per month: Between 2,500 and 5,000
Philosophy: A premier online shopping store for high-quality skin care products and superior customer service.

Overstock.com
Launched: 1999 Number of brands: 1,500
Top three sellers: CHI, Conair, Calvin Klein fragrances
Annual beauty sales: Declined to disclose
Unique visitors per month: More than 5 million
Philosophy: To save customers money on their favorite beauty products.

ParfumsRaffy.com
Launched: 1998 Number of brands: 980 (est.)
Top three sellers: Amouage, Montale, Parfumerie Naturelle
Annual beauty sales: Declined to disclose
Unique visitors per month: 72,000
Philosophy: Providing customers with an olfactory experience by introducing high-end niche fragrances from around the world.

RueLaLa.com
Launched: 2008
Number of brands: More than 500 brands including fashion, beauty, travel, experiences.
Top three sellers: Exhale Spa, Smashbox Cosmetics, DDF Skincare
Annual beauty sales: Declined to disclose
Unique visitors per month: 2.3 million members
Philosophy: We feature private sales of premier brands in beauty, fashion, accessories, travel, experiences (spa, etc.) and even wine. Our members love to have access to the most coveted brands in a unique private sale setting.

SkinCareRx.com
Launched: 1999
Number of brands: 200
Top three sellers: Obagi, La Roche-Posay, MD Forte
Annual beauty sales: $16 million
Unique visitors per month: 170,000
Philosophy: Customer service, 60-day returns and free shipping on orders over $49.

SkinMedix.com
Launched: 1999
Number of brands: 50
Top three sellers: SkinCeuticals, Neocutis, Obagi
Annual beauty sales: Declined to disclose
Unique visitors per month: 20,000
Philosophy: SkinMedix was born from the idea that the world’s leading skin care products need not cost a fortune. No longer is it necessary to make an expensive doctor or spa appointment and needlessly pay exorbitant markups for your skin care needs.

SkinStore.com
Launched: 1997
Number of brands: More than 200
Top three sellers: Declined to disclose
Annual beauty sales: Declined to disclose
Unique visitors per month: 101,000 *
Philosophy: SkinStore.com carries the most trusted brands with proven results, and many can be used as alternatives to costly and painful cosmetic procedures or in conjunction with post-procedure regimens to enhance and prolong results.

Skinterra.com
Launched: 1999
Number of brands: More than 30
Top three sellers: iS Clinical, Ole Henriksen, Clarisonic, Scott Barnes (tie)
Annual beauty sales: More than $1 million
Unique visitors per month: More than 15,000
Philosophy: Skinterra was established with the purpose of providing our customers with a personalized, comprehensive resource for skin care; we carry an array of skin care products to meet all of your skin care needs, and we provide a customized skin care routine based on the short skin-analysis questionnaire provided on our Web site.

Timetospa.com
Launched: 1999
Number of brands: 12
Top three sellers: Elemis, La Thérapie, Bliss
Annual beauty sales: Declined to disclose
Unique visitors per month: 50,000
Philosophy: Our philosophy—inner peace, outer bliss—powers our virtual spa center and lifestyle guide, where a wide variety of products and tips are available to help you de-stress, detoxify and become better balanced.

Zappos.com
Launched: 1999 (2008 for Beauty Tab)
Number of brands: 56 beauty brands
Top three sellers: Declined to disclose
Annual beauty sales: Declined to disclose
Unique visitors per month: 3.8 million
Philosophy: To continue to grow the selection of beauty brands and product selections on the site in order to provide the best customer service to Zappos shoppers.

 

 

Declined to participate: 
CherryCulture.com
Perfume.com
SaffronRouge.com

* Unique visits for these sites estimated by Quantcast.

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