According to Kline & Co., the devices market will reach almost $1 billion at retail this year, with exceptional growth of 25 percent annually over the next five years. “We knew this market was taking off, but even we were shocked by its sheer size,” says Karen Dowkow, industry manager, consumer products. “Devices are finding a very receptive and growing audience of savvy consumers looking to save time and money by avoiding regular trips to the doctor for in- office procedures that were once commonplace in more robust economic times.”
This story first appeared in the September 9, 2011 issue of WWD. Subscribe Today.