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What’s Selling Where: Eye Shadow

According to The NPD Group, eye shadow sales soared 11% for the first half of 2011 in the U.S. Here, we asked some leading retailers for their bestsellers.

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Special Issue
Beauty Inc issue 09/09/2011

According to The NPD Group, eye shadow sales soared 11 percent for the first half of 2011 in the U.S. Here, we asked some leading retailers for their bestsellers.

 

STANLEY KORSHAK


CHANEL LES 4 OMBRES IN SPICES, $57


“Great neutral colors that blend easily and look good on everyone.”

 

— Audrey Elliott, Chanel specialist


MACY’S


BOBBI BROWN METALLIC EYE SHADOW IN BLACK CHARCOAL, $20


“It can be worn either as an eye shadow to create a soft or dramatic smoky eye, or as eyeliner applied dry or wet to create more of a glam look. The formula is long wearing, which is especially important in our year-round heat and humidity.”

 

— Melissa Goff, vp, media relations, Macy’s Southeast Region


THE BEAUTY MARK


JULIE HEWETT HUE COLOUR IN MYSTERE, $18


“Customers love it because it can be applied with fingers and can also be layered over a powder shadow to give the eye some pop. I use it for a variety of looks, from bridal to evening makeup.”

 

— Amy Chien Bailey, owner

 

NORDSTROM


MAC COSMETICS EYESHADOW IN SATIN SHROOM, $15


“It is a beautiful, shimmery nude shade, and it works pretty much on every skin tone. You can wear it alone or you can put it under a smoky eye. Also, MAC eye shadows are our most popular because they blend easily, and they are very long wearing, so they get through the entire day.”

 

— Cheri Botiz, national beauty and fragrance director

 

SPACE NK


BY TERRY OMBRE BLACKSTAR IN BLOND OPAL, $42.50

“The pencil-like shadow is easy to apply, provides a long- wearing veil of color and works for any skin tone.”

 

— Sandra Martin, store manager

 

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