WWD.com/beauty-industry-news/retailing/whats-selling-where-tinted-moisturizers-5843924/
government-trade
government-trade

What’s Selling Where: Tinted Moisturizers

Multitasking tinted moisturizers are a staple around the world. Here, rounding up the bestsellers.

View Slideshow
Appeared In
Special Issue
Beauty Inc issue 04/13/2012

Kansas City, Missouri

BEAUTY BRANDS

TOO FACED TINTED BEAUTY BALM SPF 20, $32

“BB Creams are all the rage, and the new Too Faced Tinted Beauty Balm is very popular. It is an all-in-one product that combines a primer, light-diffusing oil-free tinted moisturizer and SPF 20. It even contains antiaging skin care benefits! It can be used alone or as a booster under your foundation or powder.”

—Ashley Shadel, brand education supervisor

 

Austin, Texas

WHOLE FOODS MARKET

MINERAL FUSION SHEER TINT, $29.99

“Mineral Fusion Sheer Tint comes in three colors and offers a hydrating sheer coverage with a dewy finish. It is made with gentle ingredients and is hypoallergenic. The product is also free of gluten, parabens, artificial colors, fragrances, talc and—as with all products we sell at Whole Foods Market—is never tested on animals.”

—Jeremiah McElwee, executive coordinator, Whole Body


Mexico City, Mexico

EL PALACIO DE HIERRO

LAURA MERCIER TINTED MOISTURIZER, $645

Mexican pesos, or $50.92 at current exchange “Women love its high quality and impeccable results. It really is simply sensational.”

—Adriana Lizarraga, beauty buyer, perfumery and cosmetics

 

London, England

HOUSE OF FRASER, OXFORD STREET

LAURA MERCIER TINTED MOISTURIZER, 33 pounds, or $52.22

“Enhancing the natural complexion with a sheer veil of color, this classic hero product from Laura Mercier offers the most concise range of finishes and shades in a tinted moisturizer. An essential in millions of makeup bags for its versatile, radiant results.”

—Tracy Van Heusden, senior beauty buyer

 

Milan, Italy

LA RINASCENTE

CLINIQUE MOISTURE SURGE TINTED MOISTURIZER, 26 euros, or $34.25

“The product is popular because of its good quality- price relationship, but above all because it’s very hydrating and fresh.”

—Annalisa Tuci and Mirella Siciliano, buying managers

 

Berlin, Germany

KAUFHAUS DES WESTENS (KADEWE)

ESTÉE LAUDER DAYWEAR SHEER TINT RELEASE SPF 15, 49.95 euros, AND DAYWEAR ANTI-OXIDANT BB CREAM, 49.95 euros, or $65.80

Our best-selling tinted moisturizer is DayWear Sheer Tint Release SPF 15 by Estée Lauder. Its pigments adapt to the wearer’s complexion, providing a very natural freshness. Also, the newly growing trend is BB creams. Lauder’s is becoming a new all-rounder for us.”

—Anja Hirsch, beauty buyer

 

 

View Slideshow