Although the word “silence” is more usually associated with a temple or a meditation retreat than a bustling retail store, Argentinian architects Afra and Alejandro Stöberl had that word in mind when they designed VZ’s latest flagship in Buenos Aires. VZ, which has 40 stores in Argentina and franchises in Chile, Panama and Guatemala, is known for combining minimalism with high design in its lifestyle products. True to form, the architects used only one color—white—plus lots of light and displays made of translucent plastic. “The walls were left as bare as possible so the products can be in constant interaction with customers,” say the Stöberls. “We didn’t need to use big graphic displays as the storefront is glazed, so passers-by can see what’s happening inside and also be part of the scene. Light is nearly the only attention-catcher, the rest is attained by the products themselves and the packaging.” Prices start at $2 for a makeup sponge and rise to $15 for home fragrance.
This story first appeared in the April 11, 2008 issue of WWD. Subscribe Today.